Towards Women and Children

We are an Indigenous-led grassroots movement of men, boys and all Canadians - standing up to end violence against women and children.

Our annual gatherings bring people together from across Turtle Island in ceremony - taking collective action to end violence towards women and children.   


In joining the campaign, as men and boys you make a promise to:

  • Stand up with women and children and speak out against violence towards them.
  • Support each other as men and hold each other accountable.

Women, girls and all genders are also very much welcome to support the campaign and its goals.

Are you with us?

  • Teach our young boys about the true meaning of love and respect and be healthy role models for them.
  • Heal ourselves as men and support our brothers on their healing journey.

  Wearing the moose hide pin is your commitment to honour, respect and protect the women and children in your life, work to end gender-based violence and take action towards reconciliation with Indigenous peoples.


Our Campaign was founded on the side of the 'Highway of Tears' in response to the injustices and violence faced by too many women and children in Canada, particularly those who are Indigenous.

Read more about us and our story


Million pins

Since 2011, more than 3 million pins have been distributed free of charge.


Studies have shown that each pin generates 5 conversations about ending violence.


Thousands of communities and organizations across Canada have joined the Moose Hide Campaign.

Half of all women in Canada have experienced at least one incident of violence since the age of 16. It's worse for Indigenous women.

We're working to build a safer society for all by:

  • Addressing the crisis of missing and murdered Indigenous women and girls
  • Speaking out about domestic violence
  • Building healthier masculinities

More ways to get involved

  • K-12 schools

    Bring the moose hide into your classroom. Organize a school-wide Moose Hide Campaign Day, teach our free modules and workshops.
  • Post-secondary

    Build a safer campus. Wear and share the pin, organize student events on ending violence - and work to become an Ambassador Campus.
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  • Indigenous communities

    Introduce the campaign to your community. Take part in ceremony, join the fast, spread the message and meaning of the moose hide.
  • At work

    Start conversations about gender-based violence in the workplace. Spread the word among staff and customers, build diversity and inclusion.
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download150x150Campaign resources

Read and download key campaign guides, posters, logos and resources.


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