Crowd at an event

Organizing an event

Since the Moose Hide Campaign began in 2011 there have been hundreds of Moose Hide Campaign events across Canada. The vast majority of these events have been self-organized at the community or organizational level with little or no direct engagement with the Moose Hide Campaign organization. This is great news.

Key to the vision of the Moose Hide Campaign is that individuals become inspired to do something about the tragic reality of gender-based and domestic violence and find their own ways of sharing the campaign with their friends, families, communities and organizations. And this is what continues to happen all across Canada.

If you are thinking of hosting a Moose Hide Campaign event, know that very successful events have been held in all kinds of ways and contexts, from a small group of men coming together, to hundreds of people gathering for the day. Due to the ongoing COVID-19 pandemic, we encourage events to follow local safety protocols or take place online.

Below are some elements that in our experience have proved instrumental in organizing successful Campaign events. We encourage organizers to draw upon their own experience and local knowledge to create events that are truly meaningful and relevant for participants in honouring the spirit of the campaign.

Effective event planning and coordination, along with these foundational elements, will help ensure your Moose Hide Campaign event is a great success:

  • Learning: Campaign events are an opportunity to learn about domestic and gender-based violence and how people can help prevent them. They are also cross-cultural learning opportunities to build understanding of Indigenous cultures. Learning can take place in many ways, including through Elder teachings, workshops on a range of topics, and group discussion.
  • Experiential: Moose Hide Campaign events have the capacity to impact people on a deeper level because participants are engaged in various practices such as fasting, witnessing, ceremony, sitting in circle, etc. Moose Hide Campaign events can be a transformational experience for participants.
  • Culture: The Moose Hide Campaign is rooted in Indigenous culture and the spirit of reconciliation. Respect for local protocols, Elder guidance and Indigenous practices will help ensure the intent of the day is well carried and the safety of all participants. This also honours the memory of the missing and murdered Indigenous women and all those who continue to be affected by domestic and gender-based violence.
  • Partnerships: Bringing together Indigenous and non-Indigenous peoples from all sectors including members of the local Nations helps build meaningful relationships and promotes reconciliation. Everyone is welcome at Moose Hide Campaign events.

Preparations for the day will vary depending on the type of event you’re organizing. If you are planning a small gathering with your colleagues, preparations will be relatively simple. This can be as simple as taking the time to acknowledge the Moose Hide Campaign’s mandate to help end violence towards women and children and honouring the fasters you work with.

You can also come together as a group, virtually or in-person, and share (e.g. in circle) why you believe it’s important to address domestic and gender-based violence.

Things to consider…

  • Learn about the campaign and order pins:Start by reviewing this website for information and order your moose hide pins. We offer moose hide pins free of charge, including shipping to anyone who is committed to wearing the moose hide pins and sharing the vision. >> order now
  • Invitations and promotional materials: Clearly communicate the date and time of the event and your purpose for gathering. Consider inviting a diverse group of attendees, since the Moose Hide Campaign is an Indigenous innovation for all Canadians and a way for individuals and diverse groups to come together around a common cause.
  • Location: Identify a suitable location or online platform for the number of participants, including adequate seating for in-person events, especially if Elders are present. Consider setting up chairs in circle for group discussion, while adhering to social distancing guidelines. Make sure you have access to a computer (with wifi, a projector and audio) if you wish to watch the livestream together of Moose Hide Campaign Day.

We recommend that you request the participation of local First Nations and see if it is appropriate for them to do any cultural protocols, processes or ceremonies that will support the event and its participants, especially for larger events.

We recommend that you request the participation of local First Nations and see if it is appropriate for them to do any cultural protocols, processes or ceremonies that will support the event and its participants, especially for larger events. We recommend doing this for a number of important reasons:

  • To acknowledge that the event will happen in their traditional territory
  • Seek their blessing/ support for the event
  • Obtain their engagement and if appropriate, their partnership in the event
  • Any other reasons that might become apparent as you move forward with planning.

As you do this, it is important to understand any expectations and or approaches that ensure this work is done in a good way. For example, in some communities tobacco is offered when asking for cultural help.

Often Elders will be engaged to support the event in various ways, such as opening protocols/prayer etc. Knowing how to support them and honour them for their work (e.g. honoraria) is different for different communities, so some upfront work is needed to learn the best way to approach this part of the event development. It is always best to ask for help if you don’t know.

  • Fasting, snacks and refreshments: For our annual events, we challenge men to fast for the day, going without food or water from sunrise to sunset. If you are interested in doing a fast, we recommend you review the fasting guide. We also recommend you seek the guidance of cultural leaders/Elders to support you through the process. Providing snacks and refreshments for non-fasters as appropriate is always welcomed and to break the fast at sun-down for those fasting.
  • Agenda to guide the day’s activities: We recommend having a host person who can open the day, facilitate the event and introduce different components of the day. Larger Moose Hide Campaign events usually have at least one keynote speaker who can share experiences and insights with those gathered. This helps to develop a better understanding of the issues and supports both insight and inspiration.
  • Sharing circles: We also recommend having some way for people to share and participate at the events.For many events, this looks like including talking or healing circles. When we hold Moose Hide Campaign events we hold men’s and women’s sharing circles (these can be separate circles so there is as much safety as possible). We suggest having experienced facilitators who are skilled in hosting these circles.
    We also recommend having a clear process, time structure and simple guiding question to help support the circles. We do not recommend making this a “therapeutic” process, but more a sharing of why this campaign is important to each individual in the circle. At our events, we ask trained counselors and cultural support people like Elders to attend to offer support to anyone during the day. If organizing a virtual event, these circles could be organized through a platform such as Zoom, with separate rooms for each circle.

Reach out to us

At the Moose Hide Campaign we hear of many amazing, innovative and highly successful Moose Hide Campaign events happening all across Canada and now internationally, and we are encouraged and honoured when individuals become champions for the campaign within their communities and organizations.

Please contact us on if there is any way we can help, if you have any questions or just want to touch base to talk about the campaign and your vision for creating an event.

pdf blueDownload as PDF

Get this guide as a PDF document

Meeting room

Meeting room