We believe education is an essential part of seeing an end to gender-based violence. It’s a way to build lasting, systemic change. We want young boys – and girls – to learn about this problem, about its history and particular impact on Indigenous women, about reconciliation and building healthier ideas of masculinity.
We work with tens of thousands of K-12 students across Canada, bringing the moose hide medicine into classrooms and designing modules for all ages. Nearly 80,000 K-12 students, teachers and staff joined us for our last Moose Hide Campaign Day in February 2021.
Start here – read our detailed how-to guide on bringing the Moose Hide Campaign into your K-12 school.
We’d love to hear from you and discuss any ideas you may have to bring the Moose Hide Campaign into your school community. Reach out to our K-12 team at: email@example.com
Thousands of schools get involved in the campaign for Moose Hide Campaign Day, our national day of gathering and fasting normally held in February. They organize their own classroom activities, livestream viewings, local events and community action projects.
78,000 K-12 students, teachers, and staff registered to participate in Moose Hide Campaign Day 2021 – a five-fold increase since the previous year.
The Ten Men Challenge is a day-long fast where young men (and women) pledge to stand up against violence towards women and children. 10 young men (or more) fast together from sun up to sun down, where possible the school and broader community are involved to show their support for the sacrifice undertaken by the youth. Each group of young fasters is then invited to mentor the next cohort of Ten Men.
The first Ten Men Challenge took place in Fraser Lake on April 27, 2017 at Fraser Lake Elementary Secondary School in BC. A two-hour school-wide assembly was held with local and regional elected officials and local stakeholders invited and over 450 people in attendance. First Nations protocols were followed and the event featured a keynote address from co-founders Paul and Raven Lacerte, First Nations dancers and a feast at sundown to break the fast for the ten men.
Although campaigning activities are currently more restricted, they’ve never been more important. Domestic violence rose as much as 30% in some parts of Canada during the first lockdown. So, keep sharing the moose hide mission and message – but make sure you’re following local COVID-19 health and safety guidelines when organizing face-to-face campaigning.
Watch the video made by Prince Charles Secondary School about ending gender-based violence, with a powerful message from their principal.