kids in school

K-12 schools

We believe education is an essential part of seeing an end to gender-based violence. It’s a way to build lasting, systemic change. We want young boys – and girls – to learn about this problem, about its history and particular impact on Indigenous women, about reconciliation and building healthier ideas of masculinity.

Boys at kiosk

We work with tens of thousands of K-12 students across Canada, bringing the moose hide medicine into classrooms and designing modules for all ages. Nearly 80,000 K-12 students, teachers and staff joined us for our last Moose Hide Campaign Day in February 2021.

How-to for the K-12 Community

Start here – read our detailed how-to guide on bringing the Moose Hide Campaign into your K-12 school.

> Download the guide

Campaign resources

Contact us

We’d love to hear from you and discuss any ideas you may have to bring the Moose Hide Campaign into your school community. Reach out to our K-12 team at:

Start a campaign with your class or school community


Order pins

Get your campaign started by ordering pins to wear and share with your school. They’re free, including synthetic versions. Read More

Join our Art and Video Challenge

Enter the 'Good medicine' art challenge. Read More

Check out our new teaching resources

Lessons about friendship, self care, and understanding the moose hide pin as a medicine for love. Read More

Take the pledge

Add your voice to our pledge wall – send us your commitment to ending violence towards women and children. Read More
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Teach our Modules

Find modules for all ages in our K-12 learning hub. Start the Moose Hide Campaign learning journey today.

> Visit the education site

Moose Hide Campaign Day

Thousands of schools get involved in the campaign for Moose Hide Campaign Day, our national day of gathering and fasting normally held in February. They organize their own classroom activities, livestream viewings, local events and community action projects.

78,000 K-12 students, teachers, and staff registered to participate in Moose Hide Campaign Day 2021 – a five-fold increase since the previous year.

> Find out about the next gathering in mid-May 2022

For the 2021 event we launched several youth workshops for different age groups, specifically to be taught in classrooms. Here's one from TikTok activist Tia Wood.

> View all youth workshops

The Ten Men Challenge

Ten Men challenge

The Ten Men Challenge is a day-long fast where young men (and women) pledge to stand up against violence towards women and children. 10 young men (or more) fast together from sun up to sun down, where possible the school and broader community are involved to show their support for the sacrifice undertaken by the youth. Each group of young fasters is then invited to mentor the next cohort of Ten Men.

The first Ten Men Challenge took place in Fraser Lake on April 27, 2017 at Fraser Lake Elementary Secondary School in BC. A two-hour school-wide assembly was held with local and regional elected officials and local stakeholders invited and over 450 people in attendance. First Nations protocols were followed and the event featured a keynote address from co-founders Paul and Raven Lacerte, First Nations dancers and a feast at sundown to break the fast for the ten men.

Campaigning during the Pandemic

Although campaigning activities are currently more restricted, they’ve never been more important. Domestic violence rose as much as 30% in some parts of Canada during the first lockdown. So, keep sharing the moose hide mission and message – but make sure you’re following local COVID-19 health and safety guidelines when organizing face-to-face campaigning.

Watch the video made by Prince Charles Secondary School about ending gender-based violence, with a powerful message from their principal.

I have taken on a project to integrate Indigenous teachings and worldview into my role with the school division. As part of this I am developing a talking circle with a group of youth from our school. The Moose Hide Campaign is aligned with everything that I am hoping to support in our youth. Our plan is to have a talking circle about domestic violence and to share information about MMIWG, and to bring forward the message of the Moose Hide Campaign.

– Counselor, Avery Outreach School, Lloydminster, Sask.

My entire school participates in the Moose hide Campaign. I have students who do presentations in every class and then hand out the pins and cards. We have activities and guest speakers focusing on ways to avoid violence, where you can go for help, and how to help someone who is a victim of violence. The Moose Hide Campaign in very important to us.

–– Administrator, Halifax Regional Centre for Education - Halifax, Nova Scotia .

Participating school's map