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Towards Women and Children

The Moose Hide Campaign is a grassroots movement of Indigenous and non-Indigenous men and boys who are standing up against violence towards women and children.

Wearing this moose hide signifies your commitment to honour, respect, and protect the women and children in your life and to work together to end violence against women and children.

July 15, 2021

Statement on behalf of the Moose Hide Campaign Family

On behalf of the Moose Hide Campaign family, we first wish to thank and acknowledge Manitoba NDP Leader Wab Kinew for upholding his sacred cultural responsibility as an honorary witness to the Truth and Reconciliation Commission (TRC).

Today, Manitoba’s newly appointed Minister of Indigenous Reconciliation and Northern Relations voiced a distorted and unacceptable view of residential schools notwithstanding the clear and damning evidence uncovered by the Truth and Reconciliation Commission, the findings of the National Inquiry into Missing and Murdered Indigenous Women and Girls, and undisputable evidence of the recent discoveries of mass unmarked graves at residential schools across the country.

We wish to be clear that Minister Lagimodiere’s defense of the residential school system is harmful to Indigenous Peoples, to residential school survivors, and to the general public. His statements also undermine the spirit, the integrity, and the intent of the Moose Hide Campaign. Therefore we are publicly requesting that Minister Lagimodiere remove his moose hide pin immediately and refrain from wearing it in the future.

We ask that individuals who wear the moose hide pin use it as a doorway for deeper personal reflection and learning. We ask that you wear it as a symbol of your commitment to never do violence to any women and children. And we ask that you work with all Canadians to end the ongoing violence against Indigenous women and children in Canada.

The Moose Hide pin is not a badge of honour or a shield. It is a sign of humility and strength. Please wear the moose hide pin as a way to shine a light into the darkness of colonization and violence. We must never accept it or rationalize it.

Thank you for the opportunity to reaffirm our values and to clarify the purpose and intent of the Moose Hide Campaign. We have much work ahead of us as male identifying people and as Canadians.


The Moose Hide Campaign Family is deeply saddened and horrified by the discovery of the remains of at least 215 children on the site of the former Kamloops Indian Residential School. There are no words that can capture the full depth of mourning, pain and horror that this mass grave site represents.

We send our love, our prayers and our deepest sympathy to the Tk’emlúps te Secwépemc, and to all those who stand with them in this time of pain, sorrow and grief.

Our Mission

Our Goal is to end violence towards women and children. To help achieve this, the Moose Hide Campaign will distribute 10 Million Moose Hide squares across Canada.

  • We will stand up with women and children and we will speak out against violence towards them.
  • We will support each other as men and we will hold each other accountable.
  • We will teach our young boys about the true meaning of love and respect, and we will be healthy role models for them.
  • We will heal ourselves as men and we will support our brothers on their healing journey.
  • We encourage you to Take Action, Make the pledge, and Stand up to end violence towards women and children.

What can you do?

One of the most important things that you can do to help end violence against Women and Children is to promote gender equity, healthy relationships, and positive ideas of masculinity by speaking out against gender-based violence.


Indigenous women are three times more likely to experience domestic violence than non-Indigenous women, and three times more likely than non-Indigenous women to be killed by someone they know.  Too many of our wives, daughters, sisters, aunties, mothers, grandmothers are not safe in their own home.  Too many have been murdered or are missing.  It is time for us to change this.

This cycle of violence came from residential schools, racism against our Peoples, and colonization.  It was never in our culture to do violence to the women and children in our families and communities, it was always our responsibility to protect them.

Many efforts, projects, and strategies are now under-way throughout the country to change this reality, but we can and need to do more.  Silence is not good enough, and simply being a non-abuser is not good enough.  We must speak up and take action, and we need to support each other as Indigenous and non-Indigenous men.