Become a community Champion

end gender-based violence by bringing this critical issue into the light

We work with more Indigenous communities and organizations every year, inviting First Nation, Métis and Inuit supporters from across Turtle Island to share and benefit from the medicine of the moose hide. This last year, 60,000 pins were distributed to Indigenous communities, non-profits and Native Friendship Centers – and we welcome more every week.

Our campaign was founded by a family from the Carrier Nation in northern British Columbia. They put their traditional principles and practices at the centre of our movement – moose hide and the sacred connection with land it represents, a yearly fast, talking circles and other key ceremonies.

Community Champions

Community Champions support the Moose Hide Campaign Day by organizing local events and taking an active role in ending gender-based violence in their community.

Get Your Community Involved

We encourage Indigenous supporters and communities to bring their own ceremony and practices to the movement. Some have chosen to make their own hide patches from animals significant to their communities, such as bear or seal.


  • Wear and share the Moose Hide pin
  • Set up a Campaign Kiosk
  • Organize a Moose Hide Campaign event in your community

The moose hide pins and cards will be distributed as part of our regular cultural men’s programming, among the Indigenous homeless in Ottawa. This opportunity will encourage participation in Indigenous community events; restore the feeling of belonging; encourage a sense of pride, remind them of traditional male roles; and to further one’s healing journey in respect to ending violence against women and children.

Odawa Native Friendship Centre

Shop First Nations shares the message of the Moose Hide Campaign
Shop First Nations shares the message of the Moose Hide Campaign

Grassroots change require collaboration between all areas of our society, including businesses. Shop First Nations is an Indigenous-owned enterprise that has a mission to bolster First Nations, Inuit, and Métis businesses by encouraging consumers to invest in...