March 21 marks the International Day for the Elimination of Racial Discrimination—a day that calls us to confront the ongoing injustices that racism creates in Canada and around the world. This day honors the 69 lives lost during the 1960 Sharpeville Massacre, when peaceful anti-apartheid demonstrators in South Africa were killed by police. While apartheid may have ended, systemic racism continues to harm Indigenous Peoples and other racialized communities worldwide.

In Canada, one of the most urgent and devastating manifestations of racial discrimination is the ongoing crisis of Missing and Murdered Indigenous Women, Girls, and Two-Spirit People (MMIWG2S+). Indigenous women are 12 times more likely to go missing or be murdered than non-Indigenous women. Racism is deeply embedded in the justice system, child welfare services, and policing—allowing this violence to continue unchecked.

From Awareness to Action: The Moose Hide Campaign’s Role

The Moose Hide Campaign was created in response to this crisis. Founded by an Indigenous father and daughter along the Highway of Tears, where many Indigenous women have disappeared, the campaign is a call to stand against violence and racism.

Wearing a moose hide pin 🔶 represents a commitment to:

✅ Ending violence against Indigenous women and children

✅ Challenging systemic racism and colonial systems

✅ Supporting reconciliation through education and action

✅ Standing in solidarity with Indigenous-led movements

This work is essential to Call to Justice 15 from the National Inquiry into MMIWG, which urges all Canadians to take responsibility in ending this crisis. Eliminating racial discrimination means more than acknowledgment—it requires action.

🔶 What Can You Do Today?

💡 Educate yourself on the legacy of colonialism, the MMIWG2S+ crisis, and the 94 Calls to Action from the Truth and Reconciliation Commission.

🧡 Wear the moose hide pin 🔶 to spark conversations and stand in solidarity.

🔥 Take part in Moose Hide Campaign Day—a national day of fasting and action against violence.

📢 Advocate for systemic change, including stronger protections for Indigenous women and increased accountability in justice systems.

🔶 Standing Together for Justice

March 21 is more than a day of remembrance—it is a call to action. Racial discrimination and gender-based violence are interconnected, and truth and reconciliation demand that we challenge the systems that enable harm.

By supporting the Moose Hide Campaign and taking concrete steps, we can work toward a future where Indigenous women, girls, and 2SLGBTQQIA+ people are safe, valued, and free from discrimination.

🔶 Will you take action today by registering for Moose Hide Campaign Day? 🔶