
Begin the journey of Reconciliation
play a practical, measurable and impactful role in advancing reconciliation and ending violence against Indigenous and non-Indigenous women and children
The journey of reconciliation is an ongoing process that all Canadians must take.
The United Nations Declaration on the Rights of Indigenous Peoples (UNDRIP)is the framework on which to build meaningful and lasting reconciliation. Bill C-15 – The United Declaration on the rights of Indigenous Peoples Act was enacted into Canadian law on June 21, 2021, and Canada formally committed to working together with Indigenous Peoples to implement the declaration in a meaningful way.
The Truth and Reconciliation Commission of Canada (TRC) identified 94 Calls to action in their final report. These Calls to action are detailed recommendations to help further reconciliation towards a renewed relationship with the Indigenous Peoples of Canada.
Call to Action # 57 calls upon all levels of government to ‘educate public servants’ on the history of Indigenous Peoples, their rights as per The United Nations Declaration on the Rights of Indigenous Peoples (UNDRIP), and the legacy of residential schools. The Act also responds to the Truth and Reconciliation Calls to Action (#43 and #44) and the Calls for Justice derived from the National Inquiry into Missing and Murdered Women and Girls (MMIWG) Final Report: Reclaiming Power and Place.
Get Involved!
It’s easy and free to participate in the Moose Hide Campaign. There are many ways to show support:
- Wear and share the Moose Hide pin. Wear and share the Moose Hide pin. We challenge executives and employees in all levels of government to distribute these pins of hope and solidarity to raise awareness in your workplace and community.
- Set up a Moose Hide Campaign kiosk in your workplace.
- Organize your own Moose Hide Campaign event. Hundreds of community events have taken place across Canada, organized by local ambassadors. We’d love to see you support these events, or create your own.
- Declare May 16, 2024 “Moose Hide Campaign Day” at your Council Meeting.
- Participate in Campaign Day virtually or in person, providing an experiential training and professional development opportunity focused on developing healthy approaches to addressing domestic and gender-based violence.



The first step for organizations joining the Moose Hide Campaign movement
Many organizations can see clear and compelling reasons to align with the Moose Hide Campaign movement. However, deciding how to engage in a meaningful and inclusive way will take more time and coordination, depending on the size and structure of your organization....
Why We Don’t Charge for Moose Hide Pins: The Power of Reciprocity
At the heart of the Moose Hide Campaign lies a simple but powerful medicine: a small square of moose hide. These pins spark conversations, carry stories, and represent a personal commitment to ending violence against women, children, and all those along the gender...
Supporting your Fast
As we prepare for the upcoming Moose Hide Campaign event, we are guided by the values at the heart of this movement: respect, responsibility, compassion, courage, honesty, humility, and integrity. These values call on each of us to help create safer communities and to...
Honouring the Hands That Create the Medicine
At the heart of every Moose Hide Campaign pin is a story of healing, purpose, and community. That story begins in Winnipeg, at Mother Earth Recycling (MER)—an Indigenous-led social enterprise where each pin is handcrafted with intention and care. Mother Earth...